The #1 Mistake People Make with Their Headshots (and How to Avoid It)

Most people don’t love being in front of the camera, so it’s easy to freeze up or try to “look professional” in a way that doesn’t feel natural. But the biggest mistake I see isn’t about what you’re wearing or how you’re posing. It’s this:

Trying to look like someone you’re not.

When you force a stiff smile, overthink your posture, or try to mimic someone else’s style, the photo feels off. Even if the lighting and composition are great, it won’t connect in the same way.

What Works Instead

The best headshots look like you—comfortable, confident, and approachable. That’s the version of yourself you want people to connect with, whether they’re hiring you, booking a service, or inviting you to speak.

That doesn’t mean you have to be over-the-top cheerful or super polished. You just need to look like yourself on a good day. And it’s my job to help you get there. I’ll guide you through natural posing, good angles, and simple adjustments that work without making you feel awkward.

A Real Expression Makes a Big Difference

People can tell the difference between a forced smile and a real one. That’s why we take our time during the shoot. I’ll talk with you, help you relax, and give you room to show some real personality. Whether you’re more reserved or full of energy, your photos should reflect that.